As the Director of Communications at The Cooper Institute, I had the privilege of spreading the work of Dr. Kenneth H. Cooper and the many esteemed researchers that work with him. Known as the "Father of Aerobics," Dr. Cooper founded the institute in 1970 to prove that the connection between heart health, physical fitness and longevity. My work there allowed me to work with and interview some of the biggest names in business and healthcare, some of whom credit Dr. Cooper with saving their life along the way.
My primary functions at The Cooper Institute included:
Wrote and/or edited and published all blog content from 2018 to 2020. Below is a selection of some of my best work on the blog.
ANNUAL REPORTS & PUBLICATIONS
Wrote all content, including messages from the CEO and board director, and provided creative direction on the layout and design. Published as a direct mail campaign to our donors with digital copies published in Issuu and shared through email campaigns.
Video content was a huge part of our strategy at The Cooper Institute. A complete archive of video content can be found on their YouTube channel. Some of the best videos I worked on and that I am most proud of are our Legacy Award Dinner tribute videos and the NFL Play 60 FitnessGram PSA that we shot at the Dallas Cowboys studio. One of the most fun to work on was the student-created documentary of the FitnessGram PACER test.
The Cooper Institute publishes a quarterly newsletter in print as part of a direct mail campaign. In 2018, we began laying in a digital component to this by loading the newsletter into Issuu so that it can also be distributed through email and social media campaigns to achieve a wider reach. I wrote all content and partnered with my marketing director on the creative direction and design.
Two key factors drove most of our media coverage: our research on physical fitness and the FitnessGram program in schools.
Published in Women's Health Magazine
Written by Ashley Mateo
Trampoline fitness is back in a big way, but is it a good workout? I was excited to have this piece published in the print edition of Women's Health Magazine, featuring our lead fitness researcher. The article highlights the aerobic benefits of trampoline fitness classes, a trend that comes and goes every few years.
Broadcast on ABC News
Written by Erin Schumaker
Here's what the latest science says is optimal for health.
If you're looking to get back on the fitness wagon after a holiday season of overindulgence, consider making this year's goal to exercise for optimal health, rather than weight loss.
Published by Outside Magazine
Written by Alex Hutchinson
A new analysis tracks people doing 35 hours of exercise per week for a decade, and finds no evidence of heart risks.
Published in The Washington Post
Written by Amby Burfoot
Contrary to concerns raised by some cardiology experts, people who exercise an “extraordinary” number of hours per week are not damaging their hearts, according to a new report presented Monday at the annual meeting of the American Heart Association in Philadelphia.
A group of Dallas-based researchers shared health and mortality data for 54 men and 12 women who regularly engaged in 35 hours per week of leisure-time physical activity. No one had previously investigated more than a handful of similar individuals.
While working at the North Texas Municipal Water District (NTMWD), I was able to do some of my most exciting work. See samples of the following:
Media request, coordinated story and site visit.
Published in Dallas Morning News
Written by Valerie Wigglesworth
Published in Allen American (Star Local Media)
Ghost-writing for Tom Kula, Executive Director of NTMWD
The majority of my work with QSI Group consists of account and project management for web design projects from concept to launch, technical support, digital content strategy, and social media strategy, content development and execution.