work samples

AMBER FREELAND
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Fitness: Bouncing Is Back

2/5/2020

 
Published in Women's Health Magazine
Written by Ashley Mateo

Trampoline fitness is back in a big way, but is it a good workout? I was excited to have this piece published in the print edition of Women's Health Magazine, featuring our lead fitness researcher. The article highlights the aerobic benefits of trampoline fitness classes, a trend that comes and goes every few years.   
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Need a New Year's exercise resolution?

1/11/2020

 
Broadcast on ABC News
Written by Erin Schumaker
​

Here's what the latest science says is optimal for health. 
If you're looking to get back on the fitness wagon after a holiday season of overindulgence, consider making this year's goal to exercise for optimal health, rather than weight loss.
But what does that actually look like? ABC News spoke with cardiologists, physicians, sports medicine experts and researchers to try to pin down an exercise formula for boosting your health in 2020 and beyond.

Read the full story here. ​

There's finally heart health data on extreme exercise

11/25/2019

 
Published by Outside Magazine
Written by Alex Hutchinson

​A new analysis tracks people doing 35 hours of exercise per week for a decade, and finds no evidence of heart risks. 
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Study shows that 'extraordinary' level of exercise does not damage the heart

11/18/2019

 
Published in The Washington Post
Written by Amby Burfoot

Contrary to concerns raised by some cardiology experts, people who exercise an “extraordinary” number of hours per week are not damaging their hearts, according to a new report presented Monday at the annual meeting of the American Heart Association in Philadelphia.

A group of Dallas-based researchers shared health and mortality data for 54 men and 12 women who regularly engaged in 35 hours per week of leisure-time physical activity. No one had previously investigated more than a handful of similar individuals.
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NTMWD samples

2/10/2018

 
While working at the North Texas Municipal Water District (NTMWD), I was able to do some of my most exciting work. See samples of the following:
  • Media Relations: earned media placements, spokesperson activity, crisis communications
  • External Communications: new website, blogs, public information, videos, email campaigns, digital newsletters, strategic content development
  • Internal Communications:  digital newsletters, campaign branding  

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Turning trash into cash: Converting landfill gas to renewable natural gas creates new revenue

12/26/2017

 
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Media request, coordinated story and site visit.
Published in Dallas Morning News
Written by Valerie Wigglesworth

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Guest Column: Water Rates Pay for #MoreThanWater

9/18/2017

 
​Published in Allen American (Star Local Media)
Ghost-writing for Tom Kula, Executive Director of NTMWD

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Let’s work together to show that water rates pay for #MoreThanWater

6/7/2017

 
Guest column for the Texas Chapter of the American Water Works Association
by Amber Freeland

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QSI Group samples

6/1/2015

 
The majority of my work with QSI Group consists of account and project management for web design projects from concept to launch, technical support, digital content strategy, and social media strategy, content development and execution. 

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UNT samples

8/15/2014

 
As a strategic communications graduate student at UNT's Mayborn School of Journalism, I learned how to write comprehensive communications plans for a variety of different industries, including a telecommunications company specializing in network technology. I also analyzed the social media practices of the American Heart Association and was able to put some of my recommendations into practice during my internship with AHA. My best project was for a major financial institution, but I cannot post my work or list that company at this time due to a non-disclosure agreement.
  • Communications Plan - American Heart Association
  • Communications Plan - Menara Networks
  • Communications Plan - USAA Mobile Wallet (unable to display due to NDA)
  • Case Study - Pinning for Nonprofits - American Heart Association​
  • Case Study - Social Media Audit - American Heart Association
  • ​Case Study - Netflix
  • Case Study - Australian Public Relations
  • Podcast Script - Menara Networks
  • Newsletter - Menara Networks
  • Editorial Calendar - Menara Networks
  • Social Media Release - Menara Networks
  • Brochure - Menara Networks
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