As the Director of Communications at The Cooper Institute, I had the privilege of spreading the work of Dr. Kenneth H. Cooper and the many esteemed researchers that work with him. Known as the "Father of Aerobics," Dr. Cooper founded the institute in 1970 to prove that the connection between heart health, physical fitness and longevity. My work there allowed me to work with and interview some of the biggest names in business and healthcare, some of whom credit Dr. Cooper with saving their life along the way.
My primary functions at The Cooper Institute included:
Wrote and/or edited and published all blog content from 2018 to 2020. Below is a selection of some of my best work on the blog.
ANNUAL REPORTS & PUBLICATIONS
Wrote all content, including messages from the CEO and board director, and provided creative direction on the layout and design. Published as a direct mail campaign to our donors with digital copies published in Issuu and shared through email campaigns.
Video content was a huge part of our strategy at The Cooper Institute. A complete archive of video content can be found on their YouTube channel. Some of the best videos I worked on and that I am most proud of are our Legacy Award Dinner tribute videos and the NFL Play 60 FitnessGram PSA that we shot at the Dallas Cowboys studio. One of the most fun to work on was the student-created documentary of the FitnessGram PACER test.
The Cooper Institute publishes a quarterly newsletter in print as part of a direct mail campaign. In 2018, we began laying in a digital component to this by loading the newsletter into Issuu so that it can also be distributed through email and social media campaigns to achieve a wider reach. I wrote all content and partnered with my marketing director on the creative direction and design.
Two key factors drove most of our media coverage: our research on physical fitness and the FitnessGram program in schools.