ABOUT AMBER

AMBER FREELAND
  • Home
  • About
  • Brands
  • Portfolio
  • References
  • Contact
Amber Freeland is a seasoned professional with a broad and unique range of skills and experience across a variety of industries. With over a decade of work on both the client side and agency side, she has a keen sense of how best to meet an organization's goals and objectives and how to determine what those goals should be.

Classically trained in public relations, Amber is a media savvy brand advocate who has earned tier 1 media placements in some of the biggest digital and print publications. She has a sharp analytical mind and a passion for digital marketing, content development and strategic communications. In her heart, she is a change maker who loves helping organizations pivot, modernize,  thrive and grow to reach their full potential.  

Amber started her career in sports marketing before transitioning to public education where she mentored and sharpened the writing skills of over 1200 students while also exploring and presenting on digital communications strategies for educators. After nearly a decade in the classroom, she returned to public relations with a master's in strategic communications and an emphasis on digital marketing, branding and product development. 

Picture
amber_freeland_resume_081620.pdf
File Size: 91 kb
File Type: pdf
Download File

​Amber is currently working as the Director of Communications for The Cooper Institute, a nonprofit dedicated to the scientific research and study of physical fitness and its role in preventive healthcare. This native Texan, born and raised in the greater Dallas metroplex, is a proud Texas Tech Red Raider and loves watching her team play in all sports. She has passed on her competitive nature to her children, who are active in soccer, dance, and community service. In her free time, she loves kayaking, running by the lake, or camping with her family. She can also be found searching the city for the best tacos, the perfect whiskey cocktail, or listening to live music. 

Credentials

Texas Tech University
  • B.A. in Public Relations
  • PRSSA
  • ​Tech Marketing Association
  • Kappa Alpha Theta sorority
  • LeaderShape Institute alumna
University of North Texas
  • M.A. Strategic Communications
  • Graduate Academic Certificate in Public Relations
  • PRSSA
​FEMA Public Information Officer
  • ​Social Media in Emergency Management Training
  • Public Information Officer Awareness Training

Client & Brand Experience

Civil Engineering
​Environment
Fashion & Beauty
Food & Beverage
Government
Industrial
IT
​Healthcare
​Higher Education

Luxury Consumer Goods
​Magazines

Manufacturing
Newspapers
Nonprofit
​Performing Arts
Political Campaigns
Professional Sports
Public Education
​Restaurants
​Scientific Research
​Service Industry

​Technology
​Travel & Tourism
Utilities - Water Treatment
Utilities - Wastewater Treatment
Utilities - Solid Waste Disposal
Weddings

Industry Experience

Account Management
Branding
​Content Development
​Content Management
Crisis Communications
​Data Analysis & Reporting
​Digital Marketing
​Digital Strategy
​​​External Communications
​Influencer Outreach
​Internal Communications
Issues Management
​Marketing Communications

Media Relations
​Media Spokesperson
​Nonprofit Development

​Project Management
Public Affairs

Public Information
Public Relations
Research
​Social Media Advertising
Social Media Management
Stakeholder Engagement

Strategic Planning
Website Development
​Website Management

Tactical Experience

Annual Reports
Blogging
​Brochures
Copywriting
Copyediting 
Content Development
Data Analysis
Data Visualization
​Desktop Publishing
Editing
Editorial Calendars​
​Email Campaigns
​Fact Sheets
FAQs
​Graphic Design
Infographics
Media Pitching
​News Releases
​Newsletters
Photography
Posters
​​​Proposal & RFP Writing
QA/QC Testing
Script Writing
Storyboards
​SEO
​Storytelling
Technical Writing
Video Production
​Web Development
​Writing
Powered by Create your own unique website with customizable templates.
  • Home
  • About
  • Brands
  • Portfolio
  • References
  • Contact