Amber Freeland is a seasoned professional with a broad and unique range of skills and experience across a variety of industries. With over a decade of work on both the client side and agency side, she has a keen sense of how best to meet an organization's goals and objectives and how to determine what those goals should be.
Classically trained in public relations, Amber is a media savvy brand advocate who has earned tier 1 media placements in some of the biggest digital and print publications. She has a sharp analytical mind and a passion for digital marketing, content development and strategic communications. In her heart, she is a change maker who loves helping organizations pivot, modernize, thrive and grow to reach their full potential.
Amber started her career in sports marketing before transitioning to public education where she mentored and sharpened the writing skills of over 1200 students while also exploring and presenting on digital communications strategies for educators. After nearly a decade in the classroom, she returned to public relations with a master's in strategic communications and an emphasis on digital marketing, branding and product development.
Amber is currently working as the Director of Communications for The Cooper Institute, a nonprofit dedicated to the scientific research and study of physical fitness and its role in preventive healthcare. This native Texan, born and raised in the greater Dallas metroplex, is a proud Texas Tech Red Raider and loves watching her team play in all sports. She has passed on her competitive nature to her children, who are active in soccer, dance, and community service. In her free time, she loves kayaking, running by the lake, or camping with her family. She can also be found searching the city for the best tacos, the perfect whiskey cocktail, or listening to live music.
Texas Tech University
University of North Texas
FEMA Public Information Officer
Client & Brand Experience
Fashion & Beauty
Food & Beverage
Luxury Consumer Goods
Travel & Tourism
Utilities - Water Treatment
Utilities - Wastewater Treatment
Utilities - Solid Waste Disposal
Data Analysis & Reporting
Social Media Advertising
Social Media Management
Proposal & RFP Writing