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Amber Freeland is a seasoned professional with a broad range of skills and experience across a variety of industries. With over a decade of work on both the client side and agency side, she has a keen sense of how best to meet an organization's goals and objectives and how to determine what those goals should be. She is currently working as the Director of Communications for The Cooper Institute, a nonprofit dedicated to the scientific research and study of physical fitness and its role in preventive healthcare.
In her heart, she is a content developer and strategist and loves to be a part of the creative process. She also has a sharp analytical mind and a passion for all things digital. Amber also spent several years in public education, sharpening her writing skills and making her an excellent mentor and coach to junior team members. Her mission is to help your organization succeed and keep your audiences actively engaged. |
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Amber is a native Texan, born and raised in the greater Dallas metroplex. She is a proud Texas Tech Red Raider and loves watching her team play in all sports. She has passed on her competitive nature to her children, who are active in soccer, dance, Cub Scouts and children's missions at church. In her free time, she loves kayaking, running by the lake, or camping with her family. She can also be found searching the city for the best tacos, the perfect whiskey cocktail, or listening to live music.
Credentials
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Texas Tech University
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University of North Texas
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FEMA Public Information Officer
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Client & Brand Experience
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Civil Engineering
Environment Fashion & Beauty Food & Beverage Government Industrial IT Healthcare Higher Education |
Luxury Consumer Goods
Magazines Manufacturing Newspapers Nonprofit Performing Arts Political Campaigns Professional Sports Public Education |
Restaurants
Scientific Research Service Industry Technology Travel & Tourism Utilities - Water Treatment Utilities - Wastewater Treatment Utilities - Solid Waste Disposal Weddings |
Industry Experience
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Account Management
Branding Content Development Content Management Crisis Communications Data Analysis & Reporting Digital Strategy External Communications Influencer Outreach |
Internal Communications
Issues Management Marketing Communications Media Relations Media Spokesperson Nonprofit Development Project Management Public Affairs Public Information Public Relations |
Research
Social Media Advertising Social Media Management Stakeholder Engagement Strategic Planning Website Development Website Management |
Tactical Experience
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Annual Reports
Blogging Brochures Copywriting Copyediting Content Development Data Analysis Data Visualization Desktop Publishing Editing |
Editorial Calendars
Email Campaigns Fact Sheets FAQs Graphic Design Infographics Media Pitching News Releases Newsletters Photography Posters |
Proposal & RFP Writing
QA/QC Testing Script Writing Storyboards SEO Storytelling Technical Writing Video Production Web Development Writing |
