work samples

AMBER FREELAND
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NTMWD samples

2/10/2018

 
While working at the North Texas Municipal Water District (NTMWD), I was able to do some of my most exciting work. See samples of the following:
  • Media Relations: earned media placements, spokesperson activity, crisis communications
  • External Communications: new website, blogs, public information, videos, email campaigns, digital newsletters, strategic content development
  • Internal Communications:  digital newsletters, campaign branding  
NEW WEBSITE​
The biggest project of my career at the North Texas Municipal Water District (NTMWD) was the redesign of the organization's website. Working with an outside agency and design team as well as internal subject matter experts, I served as project manager, lead content developer, editor and webmaster of the new website. 

BLOGS
Wrote and/or edited and published all blog content between 2015 - 2018. Below is a selection of some of my best work on the blog.
  • NTMWD Blog Archives
  • Exec. Director Message: Keeping up with growing cities’ needs
  • Like a good neighbor, NTMWD is there to help control odors
  • Line locates team protects communities and contractors
  • Gifts Ideas for Green Gardeners
  • A Hat Tip to History: Celebrating December Milestones
  • Safe Drinking Water is Top Priority
  • National Chemistry Week: Inside the life of a water quality expert
  • World Toilet Day: Why Toilets Matter
  • Safety and Security Matters at NTMWD
  • Hurricanes prove NTMWD is #TexasStrong
  • Energy in the Water World
​
FACT SHEETS
Wrote and/or edited and published all fact sheets between 2015 - 2018. Worked with design team to create new layouts in InDesign to complement the new website design. Rebuilt templates in Canva and MS Publisher so other departments without design skills could work with them. 
  • NTMWD Fact Sheets
​
INFOGRAPHICS
Worked with design team to create new infographics to assist with data visualization and storytelling. Edited and updated graphics as needed. 
  • NTMWD infographics​
​
VIDEOS
We produced several videos this past year, many in partnership with outside agencies and some of our cities and other industry partners. I helped with art direction, script writing and coordinating the on-site shoots, and even produced a few videos myself for our internal communications.
  • NTMWD videos
  • NTMWD YouTube
​
E-NEWSLETTERS​
News Stream e-newsletters were sent out monthly to an external audience that included board members, city staff, elected officials, business leaders, chambers of commerce, economic development corporations, NTMWD staff, and were made available to the general public. Project Pipeline was sent out quarterly to the same audience, but also included contractors and consultants. These were created in Constant Contact, then added to the website with an accompanying blog post and social media blast. I managed newsletter content development, writing assignments, graphic design, formatting and layout, distribution and reporting. I also wrote the majority of the content with help from our internal  team and subject matter experts.
​
  • NEWS STREAM ARCHIVES
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016​ ​
  • PROJECT PIPELINE ARCHIVES
    • Q1 - 2017 ​
    • Q2 - 2017
    • Q3 - 2017
    • Q4 - 2017​
​
MEDIA RELATIONS/CRISIS COMMUNICATIONS​
As the public relations coordinator, I was part of a team of writers and editors that all contributed to the release of news and information. During a crisis, such as a chemical spill or sanitary sewer overflow, I was assisted with the news release writing/editing and published it online and on social media. I also coordinated media site visits and interviews, and I researched and wrote answers to media inquiries. Occasionally, I acted as spokesperson. 

Media Placements (coordinated or as spokesperson)
  • City of Plano officials review water plans as supplier, costs drive up bills (Community Impact News)
  • Water district's man-made wetland recycles water for a thirsty North Texas (Texas County & District Retirement System Magazine)
  • Turning trash into cash: Converting landfill gas to renewable natural gas creates new revenue (Dallas Morning News) ​

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